Currently in class, my group is
working on created personalized BHS CLASS OF 201_ wristbands to sell for our
$200 project. We decided that the best target customers for this project would
be the students at Brookline High. The reason being is that it is easiest for
us to sell to a group of people that we can relate to and understand. We decided
to make these personalized bands because we believe that the students of
Brookline High School want to have more school spirit than we have had in the past.
Brookline Superfans was only recently created and continues to grow, but in our
opinion should be the norm of students attending any high school (to want to
cheer on and support their school). We do, however, have one “sport” that for
the most part makes a Superfan out in every student, Powderpuff. This is an
event that happens once a year but has, without fail, brought with it the more
school spirit than any other sport. Powderpuff divides the school into two,
Blue (This year’s Sophomores and Seniors) and Red (this year’s Freshman and Juniors).
This is partly where we took the idea of created “CLASS OF…” bands. So much of
the school spirit is a student supporting his or her own grade. It’s not so
much that they truly care about winning an all girls flag football game but
that they show the most dedication to their grade. This is why we believe that
selling customized bands specific to a students graduating class will attract
them to send a few dollars. So far we have only had the chance to reach out to
a few companies that we are waiting to hear back from. We have already made the
designs and decided on a start quantity.
While you're waiting for the bands to be created, get going on publicity. Think about ways that you can create a buzz about these bands so that once they arrive, you can sell them quickly. Where can you post ads for them? how can you get people talking? You want to have a plan in place for when they arrive.
ReplyDelete