Week of January 11: $200 Project

This project for us was not as successful as we anticipated. It attribute that mostly to our projections about what would sell and what wouldn’t We had thought that Freshmen and Seniors would be good targets for these bracelets. Seniors because we are almost out of Brookline High and a lot of us are going to miss our high school days and want some memento. We chose freshmen as well because they are new to the school and excited to finally enter into the world of a high school student. What we didn’t take into account was the fact that we didn’t know who any freshman were and when we did happen to find one they never had any money with them or any interest in the bands. It was easy for us to sell to seniors. We, for the most part, knew who was in our grade and because of this we could pull the friend card and they would buy it from us because they knew us. It was also easier to sell in our classes as they mostly consist of seniors and we know them. We had great success in selling our senior bands as we almost sold out of them, however on the flip side, we barely sold any freshman bands. I think that it was a mix of the design of the bands as well as a lack of understanding our target customer. We couldn’t really adapt as we had already spent our $200 and were stuck with the product we purchased. It was a learning experience for us in the end. We needed to think more about whom we were selling to and what people would be attracted to as far as design. Now that we have been through this project we understand the importance of knowing your customer.