In this book the author, Daniel
Pink, talks about the importance of recognizing motivation. He brings up the
fact that people don’t acknowledge the primary drive, the biological one, of
the need to eat and procreate. He then goes on to talk about the second drive
that is triggered by a punishment and reward system. This is an external
motivation as it is partially controllable unlike the primary drive. The final
drive that he mentions is the third drive, which is the motivation people find
to fulfill an inner need. He talks about how there’s evidence of these drives
in business. Whether it’s to make money to survive, make money to thrive or
make money to support the lifestyle that you’ve chosen, Pink believes that
these are the motivations that create a powerful and successful business. I
think that it’s important to understand what drives a person to want to create
something. This same concept is applied to the work Bex and I are doing for our
senior project. We didn’t have a concrete, set in stone, plan for what we were
doing. It wasn’t so much that we didn’t have any ideas, but we wanted to get it
started before we figured out what the best approach for the work we were doing
would be. We were motivated to give to those who cannot help themselves at this
point in their lives. It was important work for us to do and would probably
fall under Pink’s second motivation; it’s rewarding work for us. We had an idea
to fundraise but it wasn’t until we actually got started with our volunteer
work that we figure out exactly how to effectively raise money. The motivation
we now have is one that helps others, a community, which would fall under Pink’s
third drive category.
Good use of Pink's categories. Pay attention to what Pink says TRULY motivates us (v. what most of us assume motivates us). For me, that's the most interesting part of this book.
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