Chapter 3

In this chapter was all about the self-determination theory that people have a drive to be self-sufficient, self-determined and connect to one another. An example he gave was when two doctors were studying heart disease and what might cause it. They studied the behavior and mannerisms of the patients with heart disease and determined that there was a connection between heart disease and extreme competitiveness within people. Their lifestyle overcame any family history or environmental effects. Finding connections with people and what drives them is important in understanding that demographic of people. This chapter mainly talks about how a group of people can be connected by what drives them and because of this many do and act in the same ways. When we started to discover our target clientele for selling our shirts, we had to first understand what might motivate them to buy the shirts. For the most part, I believe, the target clientele would be people who believe that they can make a change or people who enjoy artistic t-shirts. Both of them have a sort of selfish desire in common. They will both spend $8 on a shirt in order to fulfill a desire. Weather that be helping those who cannot help themselves so that they can feel as though they have done a good deed or buying something that makes them look and feel better, the end result is the same. I think it’s important to target selfish people because it is then easier to turn what you are selling around and make them think that this purchase will benefit them in the end instead of the other way around. A lot of what selling is, is making the customer feel as though it is necessary for them to make the purchase for whatever reason.